The Three Principles Of Privilege - 878 Words

What is privilege? Is it something that one is born with, or is it something that one earns as a token of an achievement? In other words, is privilege something that falls under the category of essentialism or constructionism? Depending on who you ask, the answer to this question will vary. For example, if this question is asked to a white person, their sociocultural and economic advantages as well as their inexperience with systemic racism will influence them to respond with the belief that privilege falls under constructionism. However, if the same question is presented to a minority, the hardships that they might have faced as a result of the color of their skin will lead them to answer that privilege stems from an essentialist doctrine. Thus, in order to understand the concept of privilege, one must learn the three principles of privilege, maintain an open mind so as not to fall into the trap of describing something as â€Å"natural† and accept the ideology that racism is alive in our society today. The three principles of privilege are that they provide certain people with sociocultural and economic advantage, often yield negative judgments and unfair treatment, and that most people are unaware of the statuses that privilege them. If we take the first principle, the people that have sociocultural and economic advantages are the white people in American society. It has been shown through statistics that African Americans are the ones whose rate of unemployment is theShow MoreRelatedSecurity Design Principles List And The Classic List Of 1975 Essay1335 Words   |  6 Pages This article observes the disparity between the author’s security design principles list and the classic list of 1975. In addition to that, the general principles and a textbook coauthored by Saltzer are also examined. Multics time-sharing system had a major contribution to ensuring security in the computer field. After careful overview of Multics, Jerome Saltzer in 1974 came up with the article of â€Å"five design principles†. He continued with Michael Schroeder to come with a follow up called â€Å"TheRead MoreIdentity Development Is A Critical Component Of The College Experience926 Words   |  4 Pagesbecome ingrained into society and higher education with â€Å"Christmas† breaks, Sundays off, and churches of all types. This societal construct can also be referred to as Christian privilege. Privilege is when another person receive more advantages than other person. These students are most of the time unaware of their privilege and can hinder the development of student who do not identify as a Christian. A key example would be the availability of spaces on a public college campus. If a secular group requestedRead MoreThe Importance Of Distributing Desert Based Aid At A Small Lib eral Arts School1441 Words   |  6 PagesQuestion Three: In arguing in favor of the importance of distributing desert (merit) based financial aid at a small liberal arts school such as Green Mountain College, several arguments present themselves: one, desert based aid insures that incoming students meet a standard that facilitates strong academics, which in turn improves the school s reputation and contributes to its long term viability; two, it incentivises students to work hard academically, benefiting fellow students and faculty whoRead MoreEssay on It244 Access Control652 Words   |  3 PagesDescribe how access control methodologies work to secure information systems 1.1. Authentication Describe how and why authentication credentials are used to identify and control access to files, screens, and systems. Include a discussion of the principles of authentication such as passwords, multifactor authentication, biometrics, and single-sign-on. Authentication credentials are used to control access to sensitive data or systems by making it hard for people to get into the system who shouldntRead MoreLegal Rules Of Evidence And The Concept Of Privileges, Presumptions, And Judicial Notice1737 Words   |  7 PagesThe Federal Rules of Evidence and the concept of Privileges, Presumptions and Judicial Notice. Deanna C. Walsh Kaplan University, 2014 April 2014 This paper was prepared for CJ508P-01N: Evidentiary Issues in Criminal Cases: Professor Cloud Miller Abstract: The criminal justice system is a system build of rules and guidelines that provide the citizens of the United States a place to life free and without fear. The rules and guidelines set into place are to provide structure and repercussionsRead MoreThe Community Organizing Self Reflection Essay1365 Words   |  6 Pagesbrainstorm to formulate viable solutions. Introductions and information about the format of the meeting were presented first. Next, the meeting was split into three groups, reflecting the major periphery of our justice system. The groups were entitled, 1. Jail Programs 2. Pre-Justice 3. Post Justice My group was jail programs. We generated with three major solutions, a. Mentor program, b. Transitional House (from jail not prison) and c. Media campaign. I am proud to report the media campaign idea wasRead MoreDatabase Technology And Its Impact On Business Operations1577 Words   |  7 Pagessecurity. Furthermore, companies need to insure that the database is secured and protected against threats and vulnerabilities and that database security provides controlled, protected access to the sensitive information as well as preserve the database three elements confidentiality, integrity, and availability which are called â€Å"The Security Triad†. Confidentiality is preventing access to sensitive information from by wrong people, at the same time making sure that the right people are able to access itRead MoreAnalysis Of The Video Lecture On America s Legal History1307 Words   |  6 Pagesthis Supreme Court case tackles the political principle of â€Å"separation of powers ,† which represents the foundation of the American federal system. President Nixon possessed secret audio recordings of several meetings with the top members of his administration, and a special prosecutor appointed by Nixon investigated this cover-up. Nixon refused to comply with a subpoena that ordered him to release the tapes because he believed that his â€Å"executive privilege† gave him the right to refrain giving confidentialRead MoreThe Watergate Scandal Of The United States1460 Words   |  6 PagesExecutive Privilege: Aaron Kelly Blackmon University of Houston Introduction _________________________________________________________________________________________________ In one of the most important moments in the history of the republic was the Watergate scandal that stretched the constitution to its very limits. It was a case that challenged the system of checks and balances of the branches of government. The president invoked what is referred to as executive privilege. ExecutiveRead MoreIt 244 Appendix F Essay890 Words   |  4 Pageshow access control methodologies work to secure information systems 1 Authentication Describe how and why authentication credentials are used to identify and control access to files, screens, and systems. Include a discussion of the principles of authentication such as passwords, multifactor authentication, biometrics, and single-sign-on. Authentication of an individual to access and use files, systems, and screens is vital to lower risks of anyone hacking into the system and

Describe the Main Principles of the Two Normative Ethical...

Describe the main principles of the two normative ethical theories of deontology and utilitarianism. Compare and contrast the two theories, bringing out any problems or limitations you see in each. Bioethics Essay †¢ Intro: Define ethics and define and introduce the two theories. (philosophical theories†¦) †¢ Utilitarianism- example †¢ Deontology- example- compare †¢ comparing- evaluating and critically analyzing*- similarities and differences. †¢ Limitations and positives* †¢ Conclusion- summary of essay and own opinion, remember to justify your own views with reasons – don’t just state your opinions without arguing for them in terms of moral values.†¦show more content†¦Morality is a means to some other end; it is in no way an end in itself-PROPER EXAMPLE†¦ In contrast to the utilitarians theories, deontology†¦Ã¢â‚¬ ¦.The word deontology derives from the Greek words for duty (deon) and science (or study) of (logos). Deontological ethics or deontology is the normative ethical position that judges the morality of an action based on the actions adherence to a rule or rules.[1] It is sometimes described as duty or obligation or rule-based ethics, because rules bind you to your duty. Deontological ethics has at least three important features. First, duty should be done for duty’s sake. The rightness or wrongness of an act or rule is, at least in part, a matter of the intrinsic moral features of that kind of act or rule. For example, acts of lying, promise breaking, or murder are intrinsically wrong and we have a duty not to do these things. This does not mean that consequences of acts are not relevant for assessing those acts. For example, a doctor may have a duty to benefit a patient, and he or she may need to know what medical consequences would result from various treatments in order to determine what would and would not benefit the patient. But consequences are not what make the act right, as is the case with utilitarianism. Rather, at best, consequences help usShow MoreRelatedDeontology and Utilitarianism Essay1340 Words   |  6 PagesDescribe the main principles of the two normative ethical theories of deontology and utilitarianism. Compare and contrast the two theories, bringing out any problems or limitations you see in each. INTRODUCTION:- Bioethicists ask these questions in the context of modern medicine and draw on a plurality of traditions, both secular and religious, to help society understand and keep pace with how advances in science and medical technology can change the way we experience the meaning of health

Education and Social Change Free Essays

Education and Social Change Education in Technical Sense. Is the process by which society; through schools, colleges, universities, and other institutions, deliberately transmits its cultural heritage – its accumulated knowledge, values, and skills – from one generation to another. Social Change * a response to many type of change that take place on the social and non-social environment * Generally affected by the agents of socialization John Dewey * A prominent American philosopher and professor of the late 1800s and early 1900s * Father of Progressivism Progressivism was derived from pragmatism *John Dewey wrote the Essay on â€Å"Education and Social Change* EDUCATION AND SOCIAL CHANGE * â€Å"How schools† participate in the Social Change * Dewey supports the notion that society is constantly changing, and that education reflects, generates, and guides social change. We will write a custom essay sample on Education and Social Change or any similar topic only for you Order Now * *There is some confusion in how the school lead the society *Definition by the â€Å"Conservatives† Conservatives Those People who are considered to be traditionalists. They want the old ways rather than the new ways. Conservatives are opposed to modernism and progressivism * Conservatives believe that schools should not influence or guide social change * They favor older types of study and â€Å"disciplinary methods† in schools (Dewey, 2001, p. 335). â€Å"Impotence of Education† * Those who represent dominant and economic political regime, together with the conservatives, believes that education does not influence social order or social change. * Economy is the influence, and education merely reflects this social order and the dominant economic class. * Nothing can hange without overthrowing this dominant economic class and replacing it with another, not even for education. * Dewey argues that if all of this were true, then any coup of the current dominant e conomic class would also have to bring with it other changes in the morals, mentality, and culture of society so that this new system/social order can survive * But Dewey finds no evidence that an economic change can solely make these other kinds of changes in society * Schools shape morals, mentality, and culture in agreement with the economic class. Education still plays a vital role in social change * Dewey states that schools and educators can: Dewey states that schools and educators can: a) continue to influence society without exploring b) employ a scientific method of teaching and learning that corresponds with the cultural forces that learning that corresponds with the cultural forces that cause social change. ) take a conservative approach and make schools a force of maintaining old order and rejecting any new a force of maintaining old order and rejecting any new forces that steer society away from this old social order. Democracy * Since Dewey argues that education infule nces social change, then it must have some â€Å"frame of reference,† or else education would be meaningless. * Democracy was the frame of reference No clear definition but involves active participation for society * Education was founded on the principle of equal opportunity * Acting and making decisions together helps build a better society. Psychosocial Development Theory * Erik Erikson * Based on an individual’s development * Trust vs Mistrust * Autonomy vs Shame and Doubt * Initiative vs Guilt * Industry vs Inferiority * Identity vs Role Confusion * Intimacy vs Isolation * Generativity vs Stagnation * Integrity vs Despair SUMMARY * John Dewey founded Progressivism Progressivism is the educational theory that supports active learning * John Dewey’s essay â€Å"Education and Social Change† tells us about how schools participate in Social Change * Conservatives disagree with Dewey because they believe that School should not affect the individual or the society * Some believe that it was the economy that’s responsible for social change and education reflects the social orders * Dewey presented his points and made a strong point that what the Conservatives and others were pointing was wrong * Educational and Social change has a symbiotic relationship, they benefit from each other * Dewey wanted primarily was Educational Democracy * Erik Erikson’s Theory of Psychosocial Development helps us understand how an individual develops and understand himself, thus, he finds his position in the society. How to cite Education and Social Change, Essay examples

Financial Technology Bitcoin is an Innovative Currency

Question: Discuss about the Financial Technology Bitcoin is an Innovative Currency. Answer: Overview of Bitcoin Bitcoin is an innovative currency form which is digital in nature. This empowers the rapid payment to any individuals at any place in the world. There is no central authority which regulates Bitcoin as it operates over the peer-to-peer technology. In this technology the transactions are managed as well as the money is been issued by the collective networks. Bitcoin Core is basically open source software that helps in the usage of this currency effectively (GitHub, 2017). Opportunities and challenges Bitcoin is one of the simplest and fastest ways to exchange the money among individuals at a very low price. There are several opportunities and challenges associated with the use of the technology. Opportunities The physical currency was evolved thousands years back and now with the technological development there has been introduction of the digital currency. There are number of opportunities which are there for the development and use of digital currency. For meeting the requirements of the contemporary financial activities and for solving several issues there is an extreme need of the digital currency to be regulate all across the world. It is the virtual currency which simplifies the complex transactional methods and processes (Bitcoin Project, 2017). There are abundant opportunities for Bitcoin to achieve worldwide recognition as it is a vital opportunity for Bitcoin to feel the gap which exists between the use of physical and the digital currency. There has also been issued the credit card of Bitcoin which makes the transactions easy and convenient. Another wide opportunity present for Bitcoin is to improve the system sin such a manner that it eliminates and prevents all types of frauds and scams (Vandervort, 2016). There are available several other opportunities for Bitcoin such as the increased network security service and insurance corporation so that insurances can be offered to the one who are Bitcoin deposits. Challenges With the effective application of Bitcoin there are few severe challenges which have been associated with the use if this digital currency. These challenges are the threat for the successful execution and application of the digital currency in the longer time frame. The primary challenge for Bitcoin is that it is the initiating phase of digital currency and so there is lack of some of the vital components which restricts Bitcoin to be highly trustworthy and reliable. The next challenge is that there have been identified several case of hacking attacks (Belov, et al., 2014). There is extreme lack of security which raises concern regarding the safety and the security of the investments deposited as well as transactions taking place. The third biggest challenge for Bitcoin is that till the time there is no insurance and legal counseling regarding the use and application of Bitcoin there are chances of errors and security issues. Hence it is essential that there must be setting up of var ious insurances and security network for Bitcoin to make the transaction secure as well as safe (Astruc, 2014). Bitcoin: A future unicorn using the LASIC principles FinTech is continuously receiving great attention of the people. It has been evaluated that there has been a grown of the global investments of three times in the FinTech Ventures. There are LASIC principles over which the technologies are analyzed. LASIC can be understood as Low margin, Asset light, Scalable, Innovative, and Compliance easy. Bitcoin is the blockchains or distributed ledgers which is considered as the future unicorn using the LASIC principles. With the rapid usage of innovative and techno savvy financial services there is a need of digitalized currency. Presently it has been identified that out of the total world population approximately 38 percent has no formal bank accounts. And approximately 40 percent of the overall population is been underserved by the banking institutions (Chuen and Teo, 2016). These facts and data display that there is an extensive market need which highly demands for digital currency. Bitcoin is that rising component which will have a vital a nd major part of the worlds population taking use of it. Bitcoin can easily be understood as the digitalized form of payment. The use of Bitcoin is so extensive that through it the individuals can buy computers, send currencies to individuals residing in other nation but in small amount s, buy anything over Overstock etc. the primary advantage of using Bitcoin is that there is no need for getting concern over the currency conversion or exchange rate fees as there is no such costs associated with the use of Bitcoin (Rosenblum, 2014). Analyzed from the lenses of LASIC principle, it can clearly be stated that Bitcoin is of very low margin, the asset is also extremely light, it is scalable in nature, it is considered as one of the prime innovation in the financial services and its easy to compliance. There has been increased number of launched of the Bitcoin firms (Johnson, 2016). This is the major reason behind the elevated use of Bitcoin as consumers are fin ding it extremely easy to take use of. The popularity and potentiality of Bitcoin can be analyzed by the means that it has been taken use of some of the well renowned organizations. NASDAQ and American Express are two such biggest giants which are using Bit coin and finding it much significant and effective (Collard and Gavray, 2015). There are number of activities which can be performed through the use of Bitcoin such as it protects the identity of an individuals, there is no particular fees to maintained for the wallets of Bitcoin, rapid international payments, easier mobile payments, works anytime and everywhere and have control over the money. Except all these there are several other benefits which the companies and individuals will be getting in the future tome frame of taking use of Bitcoin (Vandervort, 2016). All these factors show that Bitcoin will be shortly recognized as a future unicorn using the LASIC principles. References Astruc, M., (2014). Global Challenges, Opportunities Of Cryptocurrencies Such As Bitcoins, Retrieved on: 14th February, 2017, Retrieved from: https://www.ip-watch.org/2014/06/24/global-challenges-opportunities-of-cryptocurrencies-such-as-bitcoins/ Belov, D., Rajam, S., Summers, Q., Sun, Q and Yun, S., (2014). Challenges and New Business Opportunities for Bitcoin, Pp.12, Retrieved on: 14th February, 2017, Retrieved from: https://ikhlaqsidhu.files.wordpress.com/2014/10/elppprojectiwhitepaper_2014_bitcoin_final.pdf Bitcoin Project, (2017). Bitcoin for Individuals, Retrieved on: 14th February, 2017, Retrieved from: https://bitcoin.org/en/bitcoin-for-individuals Chuen, D.L.K. and Teo, E.G.S. (2016). Emergence of FinTech and the LASIC Principles, Pp.17, Retrieved on: 14th February, 2017, Retrieved from: https://skbi.smu.edu.sg/sites/default/files/skbife/research_papers/Emergence%20of%20FinTech%20and%20the%20LASIC%20Principles.pdf Collard, E. and Gavray, G., (2015). Demystifying Bitcoin Threat or Opportunity? Pp.8, Retrieved on: 14th February, 2017, Retrieved from: https://cmo.deloitte.com/content/dam/Deloitte/lu/Documents/financial-services/lu-demystifying-bitcoin-threat-opportunity-102015.pdf GitHub, (2017). Bitcoin, Retrieved on: 14th February, 2017, Retrieved from: https://github.com/bitcoin/bitcoin Johnson, B., (2016). The Challenges and Opportunities of Bitcoin for the Entertainment Industry, Retrieved on: 14th February, 2017, Retrieved from: https://medium.com/@ProjectGruvi/the-challenges-and-opportunities-of-bitcoin-for-the-entertainment-industry-cc488af45106#.vjm6bi5j0 Rosenblum, P., (2014). Bitcoin: The Currency Of The Future? Forbes, Retrieved on: 14th February, 2017, Retrieved from: https://www.forbes.com/sites/paularosenblum/2014/01/27/bitcoin-the-currency-of-the-future/#9b7a5b611d31 Vandervort, D., (2016). Challenges and Opportunities Associated with a Bitcoin-based Transaction Rating System, Pp.10, Retrieved on: 14th February, 2017, Retrieved from: https://fc14.ifca.ai/bitcoin/papers/bitcoin14_submission_5.pdf

Vitamin Water free essay sample

In the early 1990’s, when Manhattan was hit by water contamination, Bikoff set out to buy bottled water and found that except for the brand name, there was very little difference between the different brands of bottled water sold. Bikoff was looking for additional nutritional value rather than plain water. Finding none, he started conducting an in-depth study about different companies making bottled water. He found that he could use vapor distillation to create an alternative to bottled water. Bottled water was generally procured from springs and contained some dissolved minerals, which could be removed using vapor distillation. Bikoff then came up with the idea of starting a company that could offer a healthy alternative to soft drinks and plain water. He decided to name the company Glaceau; a combination of the words glace (ice) and eau (water) which signifies clean water. Bikoff started the venture in the year 1996, from his father’s office in Queens, New York. We will write a custom essay sample on Vitamin Water or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He worked with RD professionals to develop the company’s first product Glaceau Smartwater, which was sourced from glacial aquifers in Connecticut, vapor distilled, and supplemented with electrolytes. With his previous expertise on packaging, he asked his team to design a 20 ounce bottle instead of the conventional 16 ounce bottle. Another unique aspect of the bottle was its sport cap. With the popularity if the packaging, several beverage manufacturers started using caps on the bottles. Bikoff then got the bottle redesigned and the bottle was made available in half liter, one liter, and one and a half liter sizes. The next product was Fruitwater, introduced in 1999. This was Smartwater with the added flavor of fruits and it was sugar free. Fruitwater was the first non0carbonated water with a fruit flavor. The water was subjected to pasteurization due to which it had a long life though no preservatives were added. Fruitwater was available in several flavors including watermelon, mint, pineapple, and guava. It was in the year 2000 that Bikoff realized the potential of water enhanced with vitamins. What sparked the realization was a tiring yoga session after which he had a drink of water along with a Vitamin C wafer. The water-Vitamin combination proved extremely refreshing and planted the idea of water enhanced with Vitamins in his mind. To devise the formula for water with vitamins, he started working on the product along with a team comprising a dietician, a microbiologist, and a food scientist. Bikoff felt that the name should reflect the fact that the product was not merely water but water with additional vitamins and nutrients. It was not long before he realized that he was creating a new category of product known as enhanced water. It’s is defined as a category based on delivering value-added nutritional benefits in a hydrating beverage, so that people can drink more water with more usage occasions. Once the products were ready, the challenge was to get shelf space from vendors. These were problems in distributing this product through major retailers, as they were not willing to give expensive shelf space for new products. There were several small retailers who were ready to try out new products. These retailers were highly impressed by the fact that Bikoff was delivering and promoting the products himself and it was they who gave him a chance. By initially targeting smaller stores, the company built up demand. The product’s unusual appearance and unconventional packaging attracted the customers. Initially companies like Pepsi and Coca-Cola dismissed the Glaceau product as a passing fad, but with the product gaining popularity and outselling their products like Dasani and Aquafina they were forced to take notice. In 2002, Coca-Cola introduced fortified water, Dasani Nutriwater, and Pepsi came up with Aquafina Essentials. However, neither of the two did well in the market and both products were later discontinued. By 2005, Glaceau’s products were being sold in all the 50 states in the US. The sales had grown 80 percent from January 2004 to January 2005. As of 2005, the company was selling around two million bottles per day, with VitaminWater accounting for 75 percent of total sales. Furthermore, in 2006 PepsiCo Inc. announced that it had agreed to change the packaging label, and cap of its SoBe Life Water, after the settlement with Energy Brands Inc, maker of Glaceau’s range of enhanced water products. In April 2006, Energy Brands Inc. ad filed a lawsuit against Pepsi, alleging that SoBe Life Water’s packaging label, and cap were similar to those if Glaceau’s VitaminWater and that Pepsi intended to confuse the consumers with its new packaging. Pepsi had resorted to trade dress infringement and dilution and its label and bottle resembled that of VitaminWater. It was also alleged that Pepsi had launched SoBe Life Water after it failed to acquire Energy Brand in early 2006. The lawsuit and its subsequent settlement indicated the growing insecurity of the soft drinks majors, which were facing threat from companies promoting healthy alternatives to soft drinks. Energy Brands, the parent company of Glaceau, was one such company, which advocated healthy living through low-calorie, low-sugar drinks, and non-carbonated water with additional nutritional supplements. Glaceau’s line of enhanced water products comprised VitaminWater, Smartwater, and Fruitwater. Energy Brands was credited with created a new category of drinks popularly known as â€Å"enhanced water products. † Inventory Research Identify all brand elements for product and services The main brand elements are brand names, URLs, logos, symbols, characters, spokespeople, slogans, jingles, packages, and signage. Affiliated brand names: Glaceau =gt; Coca-Cola =gt; VitaminWater URLs: http://www. vitaminwater. com/, http://www. coca-cola. com/, www. drinkbetterwater. com Logos: VitaminWater is considered to have a strong word mark; no accompanying logo aside from the name. The word â€Å"Vitamin† is in bold letters whereas the word â€Å"water† is in normal font. Spokespeople: 50 cent, Kelly Clarkson, Shaquille O’Neal, Tracy McGrady, Brian Urlacher, David Ortiz, Kasey Kahne, Donovan McNabb, Ladainian Tomlinson, David Wright, Gilbert Arenas, and Allen Iverson. Slogan: â€Å"it works† is the slogan shown on the label of the product. Each spokesperson has their personalized slogan that essentially sets them apart from one another. For example: Shaquille O’Neal has a slogan which is â€Å"diesel power† whereas Allen Iverson’s is â€Å"the answer’s answer. † Packages: The packaging contains bright colors to enhance the Vitamin Water logo. The colors used on the bottles compliment the various colors of the liquids themselves. Flavors: Vitamin Water comes in fifteen different flavors and varieties. Each product contains a different combination of vitamins and minerals, which the company claims are beneficial for things like energy, balance, endurance, and focus. Flavors include Dragon fruit, Tropical Citrus, Fruit Punch, Lemonade, Kiwi-Strawberry, Orange-Orange, Grape, Raspberry-Apple, Green Tea, Peach-Mango, Lemon Tea, Cran-Grapefruit, Jackfruit-Guava, Lemon-Lime, Acai-Blueberry-Pomegranate. VitaminWater Mind Map Trendy The brand, Vitamin water is perceived as a trendy drink. The product it known for its wide mouth, bright color-coded labeling and vibrant designs. The Vitamin water site also takes the branding to the next level by bundling each flavor with its own expressive animated image. Healthy According to the nutrition facts on the bottle, the product contains 98% water and 2% sugar. The extremely small amount of sugars is added through the natural fruit juices that are included in the ingredients to increase flavor. The product also markets the high amounts of electrolytes used to purify its water. Entertainment The company Coca-Cola was able to continue marketing the product through the use of celebrity tie-ins that allowed the customers to personalize each flavor by associating a celebrity with a flavor. The technique exemplified brilliant brand marketing. High Quality In the market, this product is considered to be a luxury item. Energy Brands is the parent company of Glaceau water products, which sells water under the labels VitaminWater and SmartWater. The use of bright vibrant colors is one of the marketing tools used by the brand in order to reflect the refreshing quality of the product. 50 cent rapper The grape flavor Formula 50 vitamin water is 50 cent’s custom-made flavor with 50% of his daily choice of vitamins; therefore is specialized for those 50 cent fans. The grape-flavored drinks label reads, inspired by todays most talked about artist, hottest record producer, and soon-to-be movie star, this not-so-hypnotic tonic contains 50 percent of many of the important vitamins that you need every day. Variety 50 cent is currently promoting the upcoming increase in the variety of flavors from 15 to 50. The product line already includes flavors such as Power C, Energy- Tropical, Revive, Multi V, Focus, Essential, Formula 50, Defense, Rescue, Endurance, Vital-T, Balance, B-Relaxed, and Charge. Innovative The vitamin water bottles are especially designed in mind to fit-in-your-hand with ease. Each flavor offers a different taste experience for the new generation of bottled water lovers. Coca-Cola is known for its innovative platforms and by adding this new product to its line enables the company to capitalize on recent health and wellness trends. Coca-Cola With Coca-Cola’s recent purchase of Glaceau, the company obtains additional credibility, potential customers, and an enlarged distribution channel through its new affiliation with the Coca-Cola brand. Through the use of these elements where is the brand positioned? Through the use of these elements the brand is positioned as trendy, innovative and entertaining mainly due to its unique graphics and imagery. Furthermore, when visiting the VitaminWater site it supports the company’s brand positioning; revealing a rather smart site, which opens on colorful splash pages. The site is based on Flash technology; it enhances the brand with a multicolored organ producing different tunes when the mouse passes over VitaminWater bottles. The sites branding is perfectly aligned with Glaceaus brand positioning. It has the same look, same attitude, and same voice. Similar to label packaging, the text is full of confidence. VitaminWater states that â€Å"one sip, swing or gulp may result in boycott of other beverages. † Color use is bright and vibrant, reflecting the refreshing quality of the product. The label maker is a cool feature, which again nicely reinforces the brand and allows VitaminWater to both collect information about its visitors and plumb for free ideas. Visitors can take a shot at making their own label of a vitamin drink complete with attitude, colors and minerals. To view your label, you have to supply an email address, giving the brand managers access to a mailing list of interested consumers. Glaceau provides an excellent example of website development aligned with its brand positioning. Rather than being a display of technological know-how, the Flash technology is deployed here to enhance the website and further promote the brand as trendy, innovative and entertaining. Exploratory Hierarchy of the Brand Survey Results (See Appendix) We developed a ten question survey in which we disseminated through email to our peers to assess the strength of Vitamin Water as a brand. We paid particular attention to the consumers’ knowledge of specific brand attributes such as the spokesman and number of flavors. The survey was limited to 10 questions to ensure participation and valid responses. There were 40 respondents to our survey, and there were only 3 questions in which all 40 participants did not answer. Even so, for those 3 questions we still had 39 people respond. This means there was a response to 99% of the questions asked. We purposely did not ask demographic information since we only gave the survey to our peers. Although this may appear to have skewed our results, we felt that since our peers are in the target population for Vitamin Water’s core marketing efforts, our conclusions are valid. Additionally, we did not generalize any of our conclusions for the total population. Question Analysis 1. 60% of respondents are very familiar with Vitamin Water. Only Gatorade had a higher number of respondents who said they were very familiar with the drink at 85%. Aquafina also had 60%, or 24 respondents say that they very familiar with the drink. However, Aquafina had a higher rating average than Vitamin Water meaning that overall more people are familiar with the brand. Still, Vitamin Water is doing fairly well in the category considering that no one said they had never heard the drink before. 2. When asked to rate Vitamin Water based on knowledge and what they’ve heard about the brand, most respondents gave the drink an excellent rating. In other words they rated the brand a 4 out of 5, second only to Gatorade. Again, no respondents gave the brand a poor rating, and only 2 didn’t know enough about the brand to give it a rating at all. . Many of the respondents thought that Vitamin Water was the newest drink in the category, which was wrong. Sobe Life Water is the newest drink, but this lets us know that Vitamin Water is doing a good job of keeping its brand in the mind of consumers rather than letting a new drink capture some of its market share. 4. While most people did choose â€Å"enhanced water â€Å"whe n asked what category to place Vitamin Water, we feel that enough people answered other choices to conclude that generally there isn’t a strong association between the two. Considering the other answer choices on this question, many respondents may have chosen enhanced water through the process of elimination. As the brand inventory showed, people associate the drink with multiple categories because of the many different types of branding. 5. No one was able to recall that Brian Urlacher is a spokes person for the brand. This may mean that Vitamin Water is paying him for no reason, or it could mean that he is just not the person to reach the target population for survey respondents. On the other hand, Kelly Clarkson wouldn’t be considered the best fit for a spokesman to reach our target population either, but a number of respondents recognized her as a celebrity endorser of the brand. Clearly 50 cent is the most recognizable spokesman for the brand. There is an overload of celebrities in the industry endorsing so many different products that people get lost. If people are associating the wrong person with your brand it might affect your image. This is where Vitamin Water runs into a problem. Having too many spokes people for your brand confuses consumers and they don’t get a true image association. . Most respondents knew that Coca Cola was the parent company of Vitamin Water. This is most likely due to the highly publicized sale. This publicity was very good because it increased awareness of the brand. Since Coke is such a strong brand, it is very beneficial for Vitamin Water to associate its self with the brand and company. 7. Most respondents co rrectly identified Vitamin Water’s distinctive characteristic: each flavor has a different set of vitamins. However, just as in question 4, we feel that many respondents may have chosen the correct answer through the process of elimination. A quarter of the respondents identified incorrect characteristics with the brand. We believe that this is a sign that the company isn’t effectively distinguishing themselves from their competitors when it comes to brand attributes. 8. 67. 5% of respondents have tasted Vitamin Water before. 25 of the 40 respondents gave comments about what they thought about the drink. Most of the comments were favorable, and there was only one very negative comment about the taste. Many consumers said that they thought the drink was â€Å"Ok. † 9. People don’t know that there are 15 flavors of Vitamin Water offered. Only 3 respondents (7. 7%) knew that there are 15 flavors. Although we did not get to ask the question, chances are that most respondents haven’t visited the brand website because all 15 flavors are vividly displayed. The problem is that no one sells all 15 flavors (as discussed in the brand inventory). This is a differentiating characteristic of the brand and consumers don’t know about it. If variety is what sets you apart and people don’t have access to it, it doesn’t help the brand. 10. The last question tells us that most of the respondents have purchased Vitamin Water before, which is very good. We would have liked to get into brand loyalty and find out who purchased Vitamin Water a second or third time. There were some people who have tasted the brand but haven’t purchased it yet. This could be due to price or just due to the fact that they didn’t like the taste. Gap Analysis While the brand seems to be doing pretty well, we have determined that there are some gaps in the company’s message which will affect Vitamin Water’s image in the future. The main hindrance we see with the brand is its consistency. It’s very difficult to tell what type of image the brand wants to have because they use so many different spokes people in commercials and advertisements. Consumers aren’t getting a consistent message about the image of the brand because they are seeing everyone from athletes, to actors, to singers. For the first couple of years after a new product release it’s important not to confuse consumers. For instance, now we see well known actors in Hanes underwear commercials, but in the past it was just Michael Jordan. Another reason consistency is such an issue with Vitamin Water is because consumers don’t know exactly what type of drink it is. When Vitamin Water hit the market it made its own category, â€Å"enhanced water. † Most consumers don’t even know what enhanced water is. This is where associations can be very useful. Some of Vitamin Water’s top competitors such as Crystal Light, Gatorade, and Crystal Light are very particular about the type of people that are associated with their brands and making sure that there are consistent associations. Crystal Light. Gatorade is has defined its self as a sports drink. The company understands that people may drink Gatorade at other times, but that is their niche so they only feature athletes in their commercials. Red Bull doesn’t use athletes from main stream sports such as basketball, football, and baseball because they pay particular attention to the brand image they portray through the use of extreme sports and activities deeply rooted in culture. Branding Strategy Vitamin Water has tried to market its self as a â€Å"Lifestyle† drink. This has worked thus far because the drink is new and there’s not a lot of competition. The â€Å"Lifestyle† category may work in other product categories such as clothes and shoes where there is such a thin line between categories. For instance, plenty of people by athletic apparel and wear them as every day clothing. However, in the beverage industry it’s necessary for a brand to distinguish its self by selecting a more specific segment of the market. Recommendation and Implementation We recommend that Coca Cola pick a specific market for Vitamin Water and concentrate its marketing efforts toward that category. This will help them to obtain a consistent message in their marketing strategy and advertisement. The most logical options for further segmentation in the beverage category for Vitamin Water are health, sports, and energy. Health- The name of the drink does imply that it’s healthy, but we don’t recommend that Vitamin Water take that association any farther. Being healthy isn’t one of the most important factors in choosing a drink for Vitamin Water’s target market. Young, hip individuals are more concerned with the way a drink tastes and added benefits. Sports- The only drawback we see with having Vitamin Water in the sports drink category is that there are so many competitors is that specific market segment. Energy- We recommend that Vitamin Water develop its marketing and branding strategy as an energy drink. Vitamin Water contains ingredients such as vapor distilled, deionized water, taurine and crystalline fructose, all ingredients that are seen in other energy drinks. Coca-cola should focus on establishing the drink as an energy beverage opposed to being a health drink. Advertising its flavor as energy enhancing beverages will fit more closely with its endorsers and the â€Å"Lifestyle† branding. Rappers and singers do need energy to perform, so Vitamin Water using 50 Cent and Kelly Clarkson as spokes people makes sense. While athletes also need energy, we recommend that Vitamin Water cease its contracts with athletes such as Brian Urlacher and Peyton Manning. These associations may confuse consumers into thinking that Vitamin Water is a sports drink. Other recommendations for Vitamin Water include cutting back on the number of flavor options it offers and the number of people that they use as endorsers of the brand. The company should implement new flavors slowly.

The great Depression and the World Wars essays

The great Depression and the World Wars essays A Look at the Great Depression of 1936 After reading through the article, I gained very good information of what really happened during the era of 1930s in USA. Whereas I think the main cause for the Great depression was the huge stock market crash that occurred in October 1929 other than the Dust Bowl. The great Depression affected almost every nation. It caused a sharp decrease in world trade because each country tried to help its own industries by raising tariffs on imported goods. Everyone blamed the President Herbert Hoover at that time and people were very upset about his decisions involving the economy. They dealt with anger and elected President Franklin D. Roosevelt. He was the one who helped get the economy back in shape by creating a program called the New Deal. I think the Great Depression is one of the most misunderstood events in American history. It is routinely cited, as proof that unregulated capitalism is not the best in the world, and other interventions can save capitalism from itself. Among the man y myths surrounding the Great Depression are that Hoover was a laissez faire president and that FDR brought us out of the depression. What caused the Great Depression? To get a handle on that, its necessary to look at previous depressions and compare. The Great Depression was by no means the first depression this country ever had, but it was clearly the worst. What made it different that the rest? At the time of the Great Depression, government intervention in the economy was higher than it had ever been and a special government agency had been set up specifically to prevent depressions and their associated problems, such as bank panics. One agency was the Federal Reserve Board and it was to have been the loaner of last resorts for banks in order to prevent collapses as it happened before. I think the most dynamic fiasco, ever recorded which affected life in eve...

Prin of Human Resource Mgmt Essay Example | Topics and Well Written Essays - 500 words

Prin of Human Resource Mgmt - Essay Example Now, more than ever America needs collective bargaining because of the economic and financial crisis it faces. It will help produce efficiency and fairness since the workers’ voice is being heard (Clong , par 15). The goal of the decalogue is â€Å"to lead organizations on a sure path to dramatically improving their performance† (Lapore and Cohen , par 3). It aims to â€Å"provide organizations with conceptually powerful guidelines to manage any organization systematically† (Intelligent Management Inc. , par 1). The ten steps of the decalogue are â€Å"1) establish the goal of the system, the units of measurement and the operational measurements; 2) understand the system; 3) make the system stable; 4) build the system around the constraint; 5) manage the constraint; 6) reduce the variation of the constraint; 7) create a suitable management structure; 8) eliminate the external constraint; 9) bring the constraint inside the organization and fix it; and 10) create a continuous learning program† (Intelligent Management Inc. 1). ãÆ' » To manage effectively and be able to undertake continuous improvement, managers must have the ability to understand the organization as a system. Define a system and provide a simple example of a system. A system is â€Å"a network of interdependent components that work together (to try) to accomplish the aim of the system† (Intelligent Management Inc. , par 1). A system must have an objective or goal. An example of a system is the iPhone 4 marketing system. The goal is to sell a certain number of iPhone 4s. There are several constraints that affect the system such as the demand for the product, which is an external constraint, and the production capacity of the factory, which is an internal constraint. The precise responsibility of the manager in the decalogue is to be able to link the three faculties of the mind, i.e. the intuition,