Wend and Wind

Wend and Wind Wend and Wind Wend and Wind By Maeve Maddox A reader questions the use of wind (rhymes with kind) in the following notation on the website of the Aircraft Owners and Pilots Association (AOPA): After expediting your arrival and clearing you to the ramp, ATC has one last function. They will fill out a mandatory occurrence report (MOR), which will wind its way to a flight standards district office (FSDO) where it will be assigned to an inspector. Says the reader, I had always thought, and still believe, that the correct word is wend, not wind, although the former does imply a winding course. Please comment. Both verbs, to wend and to wind, have been with us since Old English times: wendan verb: to turn, direct. windan verb: to plait, curl, twist Wend has been used with different meanings of turn, such as â€Å"to translate/turn a text from one language to another,† but it has retained the connotation of the kind of turning involved in travel or the movement of a river. In Old English, wind had additional meanings such as whirl, brandish, swing, fly, leap, etc. The word is frequently seen in lively descriptions of Old English battle scenes. Its most common use now is to convey the idea of twisting. As we’re discussing wend and wind, I’ll mention a similar verb form, went. Like wend and wind, the verb go existed in Old English. Its past tense was eode. The form went belonged to the verb wendan. Speakers tended to mix up the past of wend with the past of go. In time, eode was replaced by went as the simple past of go. The past of wend became wended. The original past participle form of go (gan) remains with us as gone. In modern usage, wend is used chiefly in the sense of making one’s way, especially in an unhurried manner by an indirect route. It’s used literally and figuratively. Here are examples of recent usage: This was a four-month trek that began in London and  wended  its way through Central  Europe  and on to the Middle East.   We adjourned soon after the first ballet, and  wended  our way back to the restaurant, where supper was already awaiting us. Just before the troops arrived, a federal judge blocked key components of SB 1070 from going into effect as scheduled, and the case seems sure to wend its way ultimately to the U.S. Supreme Court. Even if you dont live near the  sea, much of the run-off from your garden ends up down the drain, which  wends  its  way  down to the  sea  eventually. Wind, with its past tense wound, is used in a similar way to describe a convoluted and slow course of movement, as in these examples: Mules and donkeys strung together in groups of five  wound their way down the mountain  toward the river.   A bill is currently winding its way through the U.S. Congress to give Europeans the right to legal redress. The case eventually wound its way  to the Supreme Court where Ginzburg lost on a  5-4 decision in 1966, ultimately serving eight months in prison. I  saw  their gaunt  figures wind down  the valley, and  watched  them till they disappeared in  the distance.   The Awash River winds down  from the mountains through deep gorges to the plain. My answer to the reader’s question is that either wind or wend works in the context of a report making its slow way to the appropriate office. I’d be hard-pressed to formulate a rule for when to use wend and when to use wind. I think that if I wished to emphasize the leisureliness and intentionality of the movement, I’d choose wend. To emphasize sinuousness and obstruction, I’d choose wind. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Writing a Reference Letter (With Examples)What is Dative Case?Writing Styles (with Examples)

How to Convince Your Marketing Team to Implement New Tools

How to Convince Your Marketing Team to Implement New Tools Getting marketing teams to adopt new software isn’t easy. Even if your current toolset is substandard, sometimes people get comfortable with what they have. But, when fear of the unknown  is allowed to prevent positive change, teams run massive risks, including: Stagnation. The marketing industry moves fast, and getting left behind can be fatal for your organization. Reduced efficiency. Sure, maybe your current processes aren’t technically broken. But, if they’re not organized and optimized, you’re trading greater success for status quo. Wasted money. Adopting new software costs money, both for the product itself, and the time spent training new staff. So, if a marketing IT project fails, someone will be on the hook. This ties back into point number one above. Using substandard tools puts businesses at risk for poor performance. But, changing means pushing people out of their comfort zone, which is definitely easier said than done. So, what’s the solution? Implementing a smart user adoption strategy. By showing your team a better future and strategically easing them into new processes, you can increase your odds for success dramatically. Best of all, it also makes onboarding your marketing department onto a new tool a lot easier.